The leading event for innovation

Published on by Tiphaine De Fleurian - updated on

SIMAGENA will once again be the place to meet and do business for the whole French and international cattle sector, featuring open shows known throughout Europe, European auctions and commercial demonstrations of equipment in the Ring.

The 2017 edition will once again showcase naturally hornless cattle. 200 farmers, European livestock breeders and 250 heads of cattle will be in attendance. A showcase for innovation in genetics… visitors, purchasers and exhibitors can all be assured of numerous
memorable experiences.


11 breeds

The Normande will be there for the first time, together with two other dairy breeds – the Holstein and the Montbéliarde. As far as meat is concerned, Angus and Rouge des prés cows will both be there, alongside specimens of the Aubrac, Blonde d’Aquitaine, Charolaise, Gasconne, Limousine and Salers breeds.


Hall 2

The SIMAGENA arena will be set up in Hall 2, together with some of the milking and livestock breeding equipment which will extend into Hall 3.


Milk hub

Dairy cows will be given pride of place at their own special hub: the Normande, Holstein and Montbéliarde breeds will all be featured. A whole day will be set aside for them on Tuesday 28 February 2017. The program will feature presentations, competitions, auctions, and much more.


High-end breeding lines

Since 2003 and under the leadership of KBS Genetic, beef cattle breeds have contributed significantly to SIMAGENA’s renown. And the 2017 edition will be no different: for the first time, the breeding organisation will present genetically refined lines of the Limousin breed – the fruit of endeavours that began 15 years ago.


SIMAGENA International Business Lounge

The SIMAGENA International Business Lounge in Hall 2 will be the place to meet and do business for all SIMAGENA exhibitors and foreign delegations.


The Ring

In addition to the open shows, genomic presentations and auctions, commercial demonstrations of equipment and machinery will be given in the Ring. Video accounts provided by French and international livestock breeders and companies will also be screened in the Ring throughout the 5 days of the show.



Five auctions will be held at the 2017 SIMAGENA – the leading event for its sector. They will be run by KBS Genetic, Diamond Genetics, Gènes Diffusion and Simon Genetic.