People at the heart of the show
In 1922, the Grand Palais on the Champs Elysées brought together agricultural equipment professionals for the first time at what was formerly known as the "Agricultural Machinery Show". For 100 years, SIMA has been bringing together the agricultural world, encouraging exchanges, anticipating and accompanying changes in the sector. It is also evolving and reinventing itself thanks to all its players. In 2022, SIMA will present a new positioning that brings people together, with sharing as a key value. As a show for all types of farming, it will also be a show for all the players in the sector, promoting the diversity of farms and solutions, while keeping people at the heart of its concerns.
"The SIMA of the future will always be closer to the needs of farmers, by offering them innovative products and services, in line with the challenges of climate change, the reduction of hardship and more productivity and security.” - Frédéric MARTIN - President of Axema
SIMA players in the spotlight
The #WeAreSIMA project celebrates the show's centenary by giving pride of place to those who have made it the international and unmissable professional event it is today. This series of portraits gives a voice to visitors, exhibitors and partners. Through their experiences and visions, the agricultural world is highlighted.
These testimonials bring together memories and perspectives, highlighting the past and future history of SIMA. Each of them presents anecdotes, emotions or pivotal moments for their company. Some of them, whose 2022 marks their first visit to the show as exhibitors, talk about the evolution of their vision of SIMA, from discovery as a child to professional opportunity.
"This year will be our first participation in SIMA, it is the reference show for agricultural equipment, we have already been there several times as visitors, it is a pride to be able to participate as an exhibitor!" - Jason PERRIER - Co-founder of Agoragom
All the portraits can be found on social networks, on the SIMA website, in the newsletters before and during the show.
Come and celebrate 100 years of SIMA
To make sure you don't miss out on any of the innovations in the agricultural sector and to attend the international meeting of the profession, get your badge for SIMA 2022 now. You will discover a rich content, dedicated to progress towards a balance between productivity and sustainability. A variety of conferences, themed trails, guided visits and Business Meetings will enable you to personalise your visit and easily find solutions to your needs.
"The SIMA of the future? A show that will remain THE unmissable meeting of the suppliers of solutions for agriculture! Immersed in the metaverse? In all case, presenting an ever-increasing number of solutions adapted to diversified production systems." - Pierre Compère – Agri Sud-Ouest Innovations