Photo société Rolland

A word from ROLLAND

Testimony of Béatrice Le Gall, CEO, ROLLAND

SIMA will help us to sustain our technological advantage and imagine the solutions of tomorrow, by engaging with the many players of this fast-evolving farming world.

Can you describe your company’s business activity?

ROLLAND is the leader on the French market for agricultural towed vehicles, with turnover of €35 million. This family-run company is headed by Béatrice Le Gall, the granddaughter of the founder.
Every year, between 1,500 and 1,700 vehicles leave its production facilities. The company, whose headquarters are located in Finistère, Western Brittany, employs more than 200 people.
Cropping, Livestock, Construction, Landscaping. Since 1946, ROLLAND manufactures and develops machines to meet the needs of its clients. With its more than 30,000 m² of modern and robotized production sites, the family-run company is now able to offer a complete range of machinery: more than 100 models split into 10 families.

What is your past history with SIMA?

Rolland has taken part in SIMA since the show was founded. In 2021, ROLLAND is reasserting its commitment to SIMA by taking a 650 m² stand in Hall 7 of the Paris Nord Villepinte Exhibition Centre. Our ROLL-LINK system, which makes for easier hitching of auto steer axle trailers, received a SIMA Innovation Award in 2015, which facilitated its widespread adoption among our clients.

How can SIMA help you develop your business in current market conditions?

SIMA is a platform for exchange: it helps us in our dialogue with our dealers, farmers, farm contractors and machinery pools, and allows us to present all our products and know-how, receive feedback and invent the solutions of the future.
Our wide range of products brings us to have a highly varied customer base, whether experts in cropping or livestock. SIMA enables us to meet them all since it attracts and federates all the stakeholders in the farming world, whatever the size of farm and the production mode.

What are you expecting from SIMA?

For high performance and sustainable agriculture. The new positioning of SIMA dovetails perfectly with the positioning of ROLLAND. The Eco-Epandage (eco-spreading) label obtained on our ROLLFORCE spreaders guarantees high agro-environmental performances to the user, combining productivity and sustainability.
SIMA will help us to sustain our technological advantage and imagine the solutions of tomorrow, by engaging with the many players of this fast-evolving farming world.

Find out more about ROLLAND: www.rollandtrailer.com