Photo de Philippe Girard

A word from JCB

Testimony of Philippe GIRARD, CEO, JCB FRANCE

SIMA is a showcase for both French and international audiences.

Can you describe your company’s business activity?

JCB, the leader in Handling equipment, is celebrating its 75th anniversary in 2020. Throughout these years, we have never stopped innovating and reinforcing our position as Leader in Handling. 

What is your past  history with SIMA?

As the inventors of the TELESCOPIC handler in 1977 but also of the FASTRAC, a full-suspension agricultural tractor, we have receivedrewards at SIMA in Paris on several occasions
For us, SIMA is a key platform for the launch of new products, most notably at the most recent editions of the show: 

  • The innovative transmission combining Powershift and Hydrostatic technology, the JCB DUALTECH VT
  • The TELESCOPIC Series 3 in spring 2019

How can SIMA help you develop your business in current market conditions?

SIMA is a showcase for both French and international audiences, providing us with an opportunity to meet our customers, sales contacts and dealers and welcome them in the attractive setting of Paris. 

What are you expecting from SIMA?

Our participation at this show is a foregone conclusion. The market is thriving and SIMA is also an excellent opportunity to present visitors with our product ranges and new features for 2021, perpetuating JCB’s tradition in innovation.

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