Globe terrestre

International promotion plan

SIMA, the international agri-business show, has with each successive edition become an essential international gathering.

In 2017, the exhibition recorded 232,000 trade entries over five days with visitors from 135 countries. Exhibitors came from 42 countries, more interested than ever in the appeal of SIMA and its visitors’ profiles.
As a major international trade show, SIMA 2019 will once again be the indispensable meeting point for the sector to address current and future challenges and to facilitate international exchanges and meetings, always focusing on efficiency and business.
SIMAGENA, the meeting for the European bovine genetics, will once again host more than 200 breeders and 250 head of beef and milk.

In order to attract ever increasing numbers of international visitors and exhibitors, SIMA deploys its communication strategy on all five continents

By attending international exhibitions, purchasing media space and through press conferences, partnerships with professional associations and close collaboration with local media etc., SIMA deploys an international communications plan over several months through a broad spectrum of promotional initiatives.

An international marketing plan in more than 90 countries

With the support of a network of international offices serving visitors communication for 16 months.

SIMA 2019 international marketing plan

International media relations

SIMA 2019 international press relations

A promotion strengthened by our presence on international trade shows including:

SIMA 2019 presence on international trade shows

Institutional partners, influencers and bodies that pass on our communication all over the world

They contribute to the success of the show!

SIMA 2019 international press partners

Free dedicated services at your disposal, available now

SIMA Club Export

This club is aimed at export managers of companies exhibiting at SIMA 2019. It will allow you to receive targeted information on high potential markets, the names of foreign delegations who have announced that they will be visiting SIMA and major meetings not to be missed during the forthcoming show.

Send your contact details to Margaux LEMARCHAND - [email protected]

International Business Club (Mezzanine Hall 6)

Co-located with the exhibition VIP lounge, this venue is a place for meetings and exchange between exhibitors, VIP visitors and international visitors.

  • For your meetings with a foreign group or customer
  • Services provided to international visitors
  • A networking wall


New ! This year, SIMA shines a spotlight on the men and women who make SIMA what it is on its new Instagram account: @sima_worldwide

An online and offline media campaign running more than 8 months!

SIMA 2019 International media campaign

Download the international promotion plan