The Start-Up Village

In partnershipwith with La Ferme Digitale, the AGRA Information Agency and Agra’UP, the Start-up Village will bring together young companies with solutions for today’s fast-changing farming world. 

  • La Ferme Digitale
La Ferme Digitale
Logo Ferme Digitale




  • AGRA Information Agency and Agra’UP 

Logo Agraup
Logo Agraup




Reflecting the 2017 theme "Being a Farmer in 10 years", around fifteen of them will congregate in the Start-up Village, organised in association with La Ferme Digitale, a forum offering a platform for social networking sites, on-line comparators, management software, service providers, applications, and more. Other start-ups will have their own stands in the surrounding exhibition aisles. Their common denominator is that they all develop innovative solutions in step with a profoundly-changing farming sector.




On-board electronics, new technology

  • Carbon Bee: a tool to assess plant health, enabling treatments to be optimised and diseases to be tracked by capturing data using a drone, a robot or a tractor.
  • Exotic Systems: supplies vehicles, buildings and fields with connected solutions to help achieve higher efficiency on farms and better yield from all farm processes.
  • Naïo Technologies: farmrobots and electric tools to help farmers in their tasks by lightening their workload, improving farm profitability and reducing environmental impact.
  • Visio-Green Agriculture: connected solutions (sensors, data analysis, apps, etc.) to contribute to the improvement of operational efficiency on farms.
  • Weenat: solutions including connected sensors which supply real-time farm and weather information on the parcel, linking up with an app and with decision-making tools.


Services and advice

  • the first online marketplace entirely dedicated to farmers’ supplies (seeds, parts, equipment, fertilisers, etc.).
  • Agrifind: a social networking platform allowing members to offer the benefit of their expertise to other farmers in search of tangible solutions.
  • the first online farm comparator on which farmers can sell their harvest or buy their fertiliser.
  • supplier of a full range of services for the global resale of used farm machinery.
  • Ekylibre: farm management software for the agriculture of the future, with the aim of freeing up farmers from their administrative burdens (500 hours per year on average).
  • decision making information platform enabling the modelling of individual commercial strategies (buying and selling) from a proprietary algorithm.


Social platforms, management assistance

  • first social platform developed for distributors of farm tyres (specialist wholesalers and farm equipment dealers). 
  • the first farm machinery rental website allowing farmers to hire machinery that they cannot afford or do not need to own.


Sustainable development

  • Enerbioflex: an engineering consultancy specialising in energy overconsumption which analyses and helps to reduce direct energy consumption (electricity, heating fuel, gas and biomass) in farms.
  • Diimotion: a direct injection system, for more efficient and eco-friendly spraying, capable of working with all products, both powders and liquids, with a reaction time of barely one second.  



In parallel, the Start-up Village will be hosting 7 workshops offering exchange and debate around the most topical subjects.

Discover the Start-Up Village's Workshops Hall 4 - Stand H012 and J011.


  • Green Trend, sustainable agriculture (Sunday 26 February, 3pm)

The farming profession is changing… and so are consumer habits. It's a chicken and egg situation. Farmers are having to produce products that comply with increasingly strict specifications for increasingly demanding consumers. Consumers want to get back to basics via traditional farming methods that do not damage the environment. New terms have emerged: Community-supported agriculture, local food movements, organic, responsible consumption, etc. This workshop analyses these phenomena and serves as a platform for discussion between consumers and producers.


  • Farm distribution of the future (Monday 27 February - 12pm and 3pm)

Farming distribution has been evolving for the past ten years or so. The emergence of digital technologies means that various parties operating on the market can share information in a more straightforward way, breaking down geographical barriers and overcoming time constraints. Farmers nowadays are increasingly selling directly to end consumers. The major agro-industrial players are virtualising a significant part of their business. Algorithms are now replacing raw materials traders
and brokers. How will the farming distribution of tomorrow create value for farmers, companies in the sector and the end consumer?


  • Internet of Things in the farm sector (Tuesday 28 February - 12pm and 3pm)

Are connected objects just new gadgets? Or can they really help farmers? Agriculture is a fastgrowing sector – practices are being completely revolutionised. What is the point of connected objects? Who develops them? Who buys them? From a sensor connected to an automatic steering console to autonomous robots and all-in-one software applications, these tools can create value and are changing the environment in which we work – as well as farming professions. This workshop
provides some explanations of this new phenomenon.


  • Finance in the farming sector (Wednesday 1 March - 12pm and 3pm)

The new face of agriculture and the numerous crises it has suffered have resulted in its being restructured, meaning that investments in the sector have to change. Traditional players are now investing much more in intangible assets (software, artifi cial intelligence, innovative ecosystems, start-ups, etc.). What roles are fi nanciers playing in this change and why is agriculture still a longterm investment? As far as farmers are concerned, the situation can be completely different. These crises have made investment (tangible AND intangible) increasingly complex. How will financiers react to the consumer craze for keeping a more traditional, safeguarded form of agriculture?